About BGR

Brown Girls Rooted is a mentorship program for girls of color ages 11–17. 

Mission Statement

Brown Girls Rooted is the youth mentorship branch of Rooted in Wellness ATL, dedicated to planting seeds of confidence, wellness, and leadership in girls of color ages 11–17. We create sacred spaces where sisterhood meets skill-building—where hikes, cultural meals, entrepreneurship, and emotional literacy become tools to break generational cycles. Our mission is to raise a generation of culturally grounded, self-sufficient young women who can thrive in their communities and beyond.

Vision Statement

We envision a world where every girl of color has the confidence, tools, and cultural grounding to thrive and lead in her community—free from the barriers of systemic inequities, with full access to health, education, and economic opportunity.

Organizational Objectives

Brown Girls Rooted exists to provide culturally relevant mentorship, life skills, and wellness education that empower girls of color ages 11–17 to lead with confidence and purpose. We preserve and celebrate African and diasporic heritage, promote physical and emotional wellness, and prepare our mentees for academic success, career opportunities, and entrepreneurship. Through community service, safe and supportive spaces, and expanding national access via virtual toolkits and mobile wellness initiatives, we are raising a generation of culturally grounded, self-sufficient young women ready to impact their communities and the world.

Core Values

• Sisterhood – Building lifelong bonds rooted in trust and mutual support.
  
  

• Cultural Pride – Honoring and preserving our heritage and ancestral wisdom.
  
  

• Wellness – Promoting physical, emotional, and spiritual health.
  
  

• Leadership – Cultivating confident, capable young women ready to lead.
  
  

• Service – Giving back to our communities with compassion and purpose.
  
  

• Growth – Encouraging continuous learning, adaptability, and resilience.
  
  

• Integrity – Operating with honesty, transparency, and accountability.